Introducing The Microchip Pet Feeder

Enrich your pet’s life and keep their food secure

Feeding multiple pets needn’t be a nightmare. Make sure pets on prescription or life-stage diets have exclusive access to their food and stop greedy pets stealing food. Give each pet a Microchip Pet Feeder so that everyone can lead a healthier lifestyle.

SureFeed™ Microchip Pet Feeder

Using your pet’s existing microchip or Sure Percare RFID collar tag, the SureFeed™ Microchip Pet Feeder will only open for the right pet, keeping cats, dogs and even children out of your pet’s food. It’s ideal for pets that tend to overeat, pets on prescription diets or homes with small children.

When a registered pet approaches the feeder, the lid slides open, allowing them to feed. When they have finished eating and they have walked away, the lid closes, keeping everyone else out.

The SureFeed Microchip Pet Feeder is compatible with all microchip types worldwide. Programming your pet’s microchip into the feeder is achieved at the push of a button; there’s no need for you to know your pet’s microchip number.

The feeder can store up to 32 pets, so it can be used with more than one pet if needed.

This product is supplied with one grey bowl, one split grey bowl, one grey mat and one RFID collar tag to use if your pet is not microchipped. Additional bowls and mats can be purchased separately in green, blue, pink and grey. Additional collar tags are also available in packs of two.

Designed for multi-pet homes to stop pets stealing each others’ food

Ensures that prescription food is consumed by the right pet

Great for pets on weight management diets

Compatible with all identification microchips worldwide & SureFlap RFID collar tags

Works with the SureFlap RFID collar tag (one tag included)

Suitable for both wet and dry food. Bowl capacity 400 ml or two pouches of wet food

Sealed bowl keeps food fresher and free of flies

6 months battery life (4 x C cell batteries – not included). A low battery indicator will flash when the batteries need changing

Colorful bowls and mats available to purchase separately (1 x grey bowl, 1 x grey split bowl, 1 x grey mat included)

Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed

3-year warranty

8 1⁄4″ (W) x 6 1⁄8″ (H)
Size of the area that your pet will eat from

How it Works

Programme your pet’s microchip at the touch of a button. Your pet’s microchip is then permanently stored in memory

The lid opens when a registered pet approaches Your pet can access their food at any time without the fear of it being stolen

The lid remains closed for unauthorised pets All your pets can now live healthier lifestyles

Introduce movement to the lid gradually The training mode helps pets get used to the feeder in their own time


“My young cats Wilfred (seal point siamese) and Arthur (red point tabby siamese) love their SureFeed bowls! They are gadget mad! The bowls also stop Auntie Moggie Smudge from stealing their grub and getting too fat.”

Zoë and her cats Wilfred & Arthur
“Fantastic! My cat Luigi was seriously overweight and has a chronic urinary problem from over eating on dry food, he has cost me well over £1000 at the vets due to repeated catheterisations. A wet food only diet seems to have resolved this problem but he is a dry food addict and will steal the food that is left for another cat Mario (because Mario won’t eat wet food). I thought the feeder was a bit pricey but it is worth it to save on potential future vets bill. It was really easy to set up and use, although we did use the learning mode for a few days. Luigi is now losing the rest of the weight he needed to lose and is so much healthier. Also my other cat Scared is overweight and now he can’t get at the biscuits either! And we don’t have to keep watching all the time. And the feeder looks good too – very stylish.”
Lian & her cats Luigi, Mario & Scared
“Now we don’t worry about overfeeding one cat and underfeeding the other. No more bullying. Food keeps fresh for longer. No flies or insects.”
Yoshi and her cats Starbuck and Apollo
“My Russian Blue is diabetic and likes to eat little bits at a time. The other cats were always stealing his food but now he can eat as and when he wants and nobody can get in and steal it. The feeder does exactly what I want and he took to it straight away.”
Helen and her cat Mishka


  • Hub: $49.20